Beauty Brainwaves
Empowering brands one tip at a time!
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Celebrating 10 Years-Tip To Self
Tracy AschenbrennerAs a little girl, I was obsessed with animals—especially dogs—so naturally, I thought I’d be a vet! But life took a detour into the beauty world, where I worked with...
Celebrating 10 Years-Tip To Self
Tracy AschenbrennerAs a little girl, I was obsessed with animals—especially dogs—so naturally, I thought I’d be a vet! But life took a detour into the beauty world, where I worked with...
Tip of the Day
What Does “Niche” Mean in Beauty?
The word niche is tossed around constantly in beauty, but what does it really mean—and who gets to decide? The truth is, there isn’t a single, universal definition. Niche can...
What Does “Niche” Mean in Beauty?
The word niche is tossed around constantly in beauty, but what does it really mean—and who gets to decide? The truth is, there isn’t a single, universal definition. Niche can...
Why is GEO So Important Right Now?
The shift is undeniable. As Search Engine Land aptly puts it, "Inclusion in AI answers is the new metric that matters." Here's why you need to be thinking about GEO...
Why is GEO So Important Right Now?
The shift is undeniable. As Search Engine Land aptly puts it, "Inclusion in AI answers is the new metric that matters." Here's why you need to be thinking about GEO...
Are You Planning for 2026 Yet?
We’re halfway to Christmas—can you believe? Santa’s sleigh is packed and ready to leave! With fragrance, candles, and masks galore, He’s stocking the shelves and prepping for more. Prime Days...
Are You Planning for 2026 Yet?
We’re halfway to Christmas—can you believe? Santa’s sleigh is packed and ready to leave! With fragrance, candles, and masks galore, He’s stocking the shelves and prepping for more. Prime Days...
Why Beauty Brands Must Master Their Desired Dis...
For beauty brands eager to scale, securing the right distribution can feel like the ultimate win. But before jumping in, understanding the full picture—costs, timelines, expectations, and risks—is crucial. The...
Why Beauty Brands Must Master Their Desired Dis...
For beauty brands eager to scale, securing the right distribution can feel like the ultimate win. But before jumping in, understanding the full picture—costs, timelines, expectations, and risks—is crucial. The...
7 Tips for Indie Beauty Brands to Navigate Tari...
As the founder of IN BeautyConsulting and a member of Beauty Collective, I've walked alongside dozens of indie beauty brands navigating everything from retail launches to regulatory chaos. In 2025,...
7 Tips for Indie Beauty Brands to Navigate Tari...
As the founder of IN BeautyConsulting and a member of Beauty Collective, I've walked alongside dozens of indie beauty brands navigating everything from retail launches to regulatory chaos. In 2025,...
Tip Of The Day Why Hiring a Consultant Might Be...
Let’s be real—running a beauty brand isn’t all dewy skin and perfectly swatched lipsticks. It’s strategy, logistics, marketing, product development, and about a hundred other things that keep you up...
Tip Of The Day Why Hiring a Consultant Might Be...
Let’s be real—running a beauty brand isn’t all dewy skin and perfectly swatched lipsticks. It’s strategy, logistics, marketing, product development, and about a hundred other things that keep you up...