AI is becoming a major force in product development and personalization within the beauty space. From discovering potent new ingredients using AI to creating hyper-personalized skincare solutions, brands leveraging these technologies are staying ahead of the curve. AI algorithms are helping companies identify bioactives in plants and marine life, optimizing product formulations for enhanced efficacy and sustainability.
This shift towards AI-powered discoveries also taps into the growing consumer demand for transparency, sustainability, and clean beauty. For instance, using AI to identify upcycled ingredients—like pomegranate peel extract—helps brands create products that are both effective and eco-friendly, while minimizing waste.
Mintel announced last October that AI will transform the beauty industry by making it more personalized, efficient and effective, but governance and transparency will be critical to growth