Beauty Brainwaves
Empowering brands one tip at a time!
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Celebrating 10 Years-Tip To Self
Tracy AschenbrennerAs a little girl, I was obsessed with animals—especially dogs—so naturally, I thought I’d be a vet! But life took a detour into the beauty world, where I worked with...
Celebrating 10 Years-Tip To Self
Tracy AschenbrennerAs a little girl, I was obsessed with animals—especially dogs—so naturally, I thought I’d be a vet! But life took a detour into the beauty world, where I worked with...
Tip of the Day
Why a Clear Brand Identity is Essential in Beauty
In the ever-evolving beauty industry, a well-defined brand identity isn’t just important—it’s everything. With countless brands competing for attention, a strong, cohesive identity sets you apart, builds trust, and creates...
Why a Clear Brand Identity is Essential in Beauty
In the ever-evolving beauty industry, a well-defined brand identity isn’t just important—it’s everything. With countless brands competing for attention, a strong, cohesive identity sets you apart, builds trust, and creates...
The Path to a Great Beauty Product? Solve a Pro...
In today’s crowded beauty market, the brands that stand out aren’t just making products—they’re solving problems. Consumers aren’t looking for just another moisturizer or lipstick; they want solutions tailored to...
The Path to a Great Beauty Product? Solve a Pro...
In today’s crowded beauty market, the brands that stand out aren’t just making products—they’re solving problems. Consumers aren’t looking for just another moisturizer or lipstick; they want solutions tailored to...
Making Beauty Sampling More Meaningful with Les...
Beauty sampling is a powerful tool for brands and consumers alike—allowing customers to discover new products while helping brands build loyalty. However, the traditional approach often leads to excessive waste,...
Making Beauty Sampling More Meaningful with Les...
Beauty sampling is a powerful tool for brands and consumers alike—allowing customers to discover new products while helping brands build loyalty. However, the traditional approach often leads to excessive waste,...
The Importance of the Right COGs in the Cosmeti...
Expanding into retail is an exciting milestone for any cosmetics brand. It’s a chance to reach new customers, strengthen brand visibility, and scale revenue. However, before diving into this significant...
The Importance of the Right COGs in the Cosmeti...
Expanding into retail is an exciting milestone for any cosmetics brand. It’s a chance to reach new customers, strengthen brand visibility, and scale revenue. However, before diving into this significant...
Less is more when it comes to packaging as seen...
Let’s face it, packaging is selling your products! These trends are some key takeaways from Cosmoprof 2025: Packaging: More companies are developing packaging solutions using various materials to benefit the...
Less is more when it comes to packaging as seen...
Let’s face it, packaging is selling your products! These trends are some key takeaways from Cosmoprof 2025: Packaging: More companies are developing packaging solutions using various materials to benefit the...
Navigating Over-Saturated Categories in Beauty ...
The beauty industry is a dynamic and ever-evolving landscape, but not all categories within it are created equal. While innovation continues to thrive, some areas have become saturated to the...
Navigating Over-Saturated Categories in Beauty ...
The beauty industry is a dynamic and ever-evolving landscape, but not all categories within it are created equal. While innovation continues to thrive, some areas have become saturated to the...