Beauty Brainwaves
Empowering brands one tip at a time!
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Celebrating 10 Years-Tip To Self
Tracy AschenbrennerAs a little girl, I was obsessed with animals—especially dogs—so naturally, I thought I’d be a vet! But life took a detour into the beauty world, where I worked with...
Celebrating 10 Years-Tip To Self
Tracy AschenbrennerAs a little girl, I was obsessed with animals—especially dogs—so naturally, I thought I’d be a vet! But life took a detour into the beauty world, where I worked with...
Tip of the Day
Why do brands need a field team in store? By Di...
With the seemingly endless push for online selling, here are the top 5 reasons brands need a field team to support in store, offline selling. Measurable sales at a fixed expense.  ...
Why do brands need a field team in store? By Di...
With the seemingly endless push for online selling, here are the top 5 reasons brands need a field team to support in store, offline selling. Measurable sales at a fixed expense.  ...
5 Key Strategies for Beauty Brands to Thrive in...
Happy New Year! I may have shared some of these tips with my audience in 2024 but I’m doubling down in this year! The beauty industry in 2025 is a...
5 Key Strategies for Beauty Brands to Thrive in...
Happy New Year! I may have shared some of these tips with my audience in 2024 but I’m doubling down in this year! The beauty industry in 2025 is a...
Give yourself a break!
The hustle and bustle of the year is wrapping up like a perfectly packaged gift. All your planning has paid off! Now’s the time to celebrate your "wins," learn from...
Give yourself a break!
The hustle and bustle of the year is wrapping up like a perfectly packaged gift. All your planning has paid off! Now’s the time to celebrate your "wins," learn from...
Glow Up Your Digital Marketing: Beauty Brand Se...
2025 is the year for beauty brands to shine brighter than ever in the digital space! To captivate today’s savvy consumers, think beyond traditional marketing—immerse them in an experience. Imagine...
Glow Up Your Digital Marketing: Beauty Brand Se...
2025 is the year for beauty brands to shine brighter than ever in the digital space! To captivate today’s savvy consumers, think beyond traditional marketing—immerse them in an experience. Imagine...
For Emerging Brands: Start small but think big!
Focus on one hero product—the one that truly sets your brand apart. Ask yourself…does this solve a problem? If so, nail its formula, packaging, and storytelling before expanding your lineup....
For Emerging Brands: Start small but think big!
Focus on one hero product—the one that truly sets your brand apart. Ask yourself…does this solve a problem? If so, nail its formula, packaging, and storytelling before expanding your lineup....
Recycle! Gifts have a second Life!
As we strive to make our beauty routines more sustainable, it’s equally important to help consumers know how to recycle everyday items, especially during gift-giving season. Candles, for example, are...
Recycle! Gifts have a second Life!
As we strive to make our beauty routines more sustainable, it’s equally important to help consumers know how to recycle everyday items, especially during gift-giving season. Candles, for example, are...