Beauty Brainwaves
Empowering brands one tip at a time!
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Celebrating 10 Years-Tip To Self
Tracy AschenbrennerAs a little girl, I was obsessed with animals—especially dogs—so naturally, I thought I’d be a vet! But life took a detour into the beauty world, where I worked with...
Celebrating 10 Years-Tip To Self
Tracy AschenbrennerAs a little girl, I was obsessed with animals—especially dogs—so naturally, I thought I’d be a vet! But life took a detour into the beauty world, where I worked with...
Tip of the Day
How to use AI for Clean Beauty
AI is becoming a major force in product development and personalization within the beauty space. From discovering potent new ingredients using AI to creating hyper-personalized skincare solutions, brands leveraging these...
How to use AI for Clean Beauty
AI is becoming a major force in product development and personalization within the beauty space. From discovering potent new ingredients using AI to creating hyper-personalized skincare solutions, brands leveraging these...
Leveraging Social Media for Beauty Brands
Social media is a vital tool for beauty brands looking to expand their reach and engage directly with their audience. Here's how you can optimize your strategy: Engage Authentically: Respond...
Leveraging Social Media for Beauty Brands
Social media is a vital tool for beauty brands looking to expand their reach and engage directly with their audience. Here's how you can optimize your strategy: Engage Authentically: Respond...
The Power of Storytelling in Beauty Branding
When building a beauty brand, it’s not just about selling products; it’s about telling a story. Customers want to connect with brands on a personal level, so share your brand’s...
The Power of Storytelling in Beauty Branding
When building a beauty brand, it’s not just about selling products; it’s about telling a story. Customers want to connect with brands on a personal level, so share your brand’s...
Navigating Trend Participation on TikTok for Be...
For beauty brands on TikTok, engaging with trends can dramatically increase visibility and audience engagement. To effectively participate, monitor for emerging trends daily and quickly produce content that aligns with...
Navigating Trend Participation on TikTok for Be...
For beauty brands on TikTok, engaging with trends can dramatically increase visibility and audience engagement. To effectively participate, monitor for emerging trends daily and quickly produce content that aligns with...
Mastering In-Person Networking
With the rise of in-person conferences and events, it’s time to fine-tune your networking skills. A well-timed introduction can open doors and leave a lasting impression. Here are a few...
Mastering In-Person Networking
With the rise of in-person conferences and events, it’s time to fine-tune your networking skills. A well-timed introduction can open doors and leave a lasting impression. Here are a few...
The Elevator Pitch
Now more than ever, a strong elevator pitch is essential to stand out. The term ‘elevator pitch’ comes from the idea that you only have the time it takes to...
The Elevator Pitch
Now more than ever, a strong elevator pitch is essential to stand out. The term ‘elevator pitch’ comes from the idea that you only have the time it takes to...