Beauty Brainwaves
Empowering brands one tip at a time!
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Celebrating 10 Years-Tip To Self
Tracy AschenbrennerAs a little girl, I was obsessed with animals—especially dogs—so naturally, I thought I’d be a vet! But life took a detour into the beauty world, where I worked with...
Celebrating 10 Years-Tip To Self
Tracy AschenbrennerAs a little girl, I was obsessed with animals—especially dogs—so naturally, I thought I’d be a vet! But life took a detour into the beauty world, where I worked with...
Tip of the Day
Glow Up Your Digital Marketing: Beauty Brand Se...
2025 is the year for beauty brands to shine brighter than ever in the digital space! To captivate today’s savvy consumers, think beyond traditional marketing—immerse them in an experience. Imagine...
Glow Up Your Digital Marketing: Beauty Brand Se...
2025 is the year for beauty brands to shine brighter than ever in the digital space! To captivate today’s savvy consumers, think beyond traditional marketing—immerse them in an experience. Imagine...
For Emerging Brands: Start small but think big!
Focus on one hero product—the one that truly sets your brand apart. Ask yourself…does this solve a problem? If so, nail its formula, packaging, and storytelling before expanding your lineup....
For Emerging Brands: Start small but think big!
Focus on one hero product—the one that truly sets your brand apart. Ask yourself…does this solve a problem? If so, nail its formula, packaging, and storytelling before expanding your lineup....
Recycle! Gifts have a second Life!
As we strive to make our beauty routines more sustainable, it’s equally important to help consumers know how to recycle everyday items, especially during gift-giving season. Candles, for example, are...
Recycle! Gifts have a second Life!
As we strive to make our beauty routines more sustainable, it’s equally important to help consumers know how to recycle everyday items, especially during gift-giving season. Candles, for example, are...
Pumpkin Spice and Everything Nice!
As Thanksgiving approaches, you can almost smell the fall feast in the air—especially hints of pumpkin, nutmeg, and cinnamon spice! But did you know pumpkin isn’t just delicious; it’s also...
Pumpkin Spice and Everything Nice!
As Thanksgiving approaches, you can almost smell the fall feast in the air—especially hints of pumpkin, nutmeg, and cinnamon spice! But did you know pumpkin isn’t just delicious; it’s also...
3 Fun Tips on Accelerating Your Beauty Journey
It's All About the Gram! Fun Fact: 72% of beauty buyers are influenced by Instagram! Having a strong social media presence, especially on visually-driven platforms like Instagram, can make a...
3 Fun Tips on Accelerating Your Beauty Journey
It's All About the Gram! Fun Fact: 72% of beauty buyers are influenced by Instagram! Having a strong social media presence, especially on visually-driven platforms like Instagram, can make a...
Top 3 Factors to Consider When Selecting Your C...
Expertise & Quality Assurance:Â Ensure they have a strong track record in producing high-quality, safe, and compliant products. Seek referrals from your industry peers. Customization & Flexibility:Â Look for a partner who...
Top 3 Factors to Consider When Selecting Your C...
Expertise & Quality Assurance:Â Ensure they have a strong track record in producing high-quality, safe, and compliant products. Seek referrals from your industry peers. Customization & Flexibility:Â Look for a partner who...