Let’s face it, packaging is selling your products! These trends are some key takeaways from Cosmoprof 2025:
- Packaging: More companies are developing packaging solutions using various materials to benefit the environment. Cosmoprof Miami had a range of innovative packaging, including beautiful cardboard and paper options for deodorants, as well as jars, tubes, and bottles made from the same materials. Some of these packaging designs even disintegrate in water! The emphasis on sustainability was evident, with a strong presence of multiple types of sustainable materials to choose from.
- Product Offerings: The trend of "less is more" was prominent, with many brands focusing on simple yet effective products. They are discovering unique ingredients and science-backed solutions to enhance their offerings. Cosmoprof had a variety of straightforward regimens that prioritized efficacy across all categories. The standout category at the show was the lash and brow sector.
Overall, the show demonstrates how brands and manufacturers continue to be champions of less pollution. Great advice if you are starting out, rebranding, or evolving your core assortment. There is something for everyone and every budget!