With the seemingly endless push for online selling, here are the top 5 reasons brands need a field team to support in store, offline selling.
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Measurable sales at a fixed expense.
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- The cost of online selling can be prohibitive and often fluctuates outside a brands control. Offline selling fueled by a sales team is booked in advance within a brand's budget and with a specific sales goal and strategy in place to support both the brand, and the retailer's objectives with proven, reliable sales performance.
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Best in class education.
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- The beauty space is crowded, and too often filled with information that can be misleading or overlooks the client's true needs. Education delivered by a highly trained team of experts allows the associate to listen to the client, identify their needs and satisfy them by empowering the client with usable information and product demonstrations to get to yes.
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Eyes and ears across the US.
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- Sales techniques and selling behaviors, merchandising and visuals may be part of a national effort, but the execution happens in store. Field teams work directly and successfully with stores to ensure all is set to planogram design, and that the message supporting every effort is clear, accurate and consistent.
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Events.
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- Bringing a brand to life and creating memorable, exciting experiences are the cornerstones of successful eventing. Without in store activations and knowing content must often border viral to draw clients specifically into stores, brands can easily become products on a shelf.
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Brand Awareness.
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- Creating buzz and selling on the floor draws the client into the brand experience and enhances the client's experience while building brand loyalty. The field team can attract clients shopping for other items, can engage clients in a fun and attentive manner, and reward the interaction with gifts and incremental sampling the client will use and come back to purchase.
To learn more visit https://www.missing-ingredient.com/ or contact the office at 702-252-0294