Now more than ever, a strong elevator pitch is essential to stand out. The term ‘elevator pitch’ comes from the idea that you only have the time it takes to ride an elevator—around 3 minutes or less—with your dream distribution buyer. This brief moment is your golden opportunity to introduce your brand and make a lasting impression. So, how do you make every second count? Here’s a simple framework to craft a powerful pitch:
- Start with Your Mission
- Highlight the Problem You Solve
- Showcase What Makes You Unique-differentiation is paramount
- Include a Call to Action-you want to engage the buyer